Eye favourite the soi disant 'veteran' observer managed to sink in the mire of the twitterverse this weekend.
Bluster-Brown, for it was he, was left floundering as the hashtag #trainonfire lit up Sunday's internet, at one point being viewed by 22,500 'tweeps'.
And where in this alleged conflagration was the great spin surgeon?
Left forlornly punting emails to a twitter based Guardian hack...
Happily no fire, no story.
No matter!
Eye advises all TOCs (with the following noble exceptions who Actually Do Twitter)....
"Get with the program, get a corporate Twitter account, get your team on-line and engage".
'Nuff said.