But what's this?
London Midland sets are running round with branding that appears to say the word 'ON' (see below).
Obviously the perma-tanned geniuses at GoVia/GoAhead/GoHome believe this is smart marketing.
Alas it falls to the The Fact Compiler to disabuse them of this view.
Why for instance does the logo involve an international pictogram of a train - isn't it self evident what the vehicle is?
Perhaps it's been put there to help dim managers from the franchise's bus bandit parent?
The sooner ON comes OFF the better.