Eye readers may recall that Labour MP and uber-blogger Tom Harris was caught advertising Caviar and Foie Gras on his blog.
Now Wolmar's at it; although he appears to be catering to somewhat earthier tastes.
Obviously the clever chappies who feed ads to his site have worked out that anyone interested in railways must be a billy-no-mates in search of love (or a quick knee trembler).
No matter.
Our spotter, however, was more concerned about Wolmar's "Tag Cloud".
Would judicious use of the infamous bidet clear the problem, he asks?