Time for an exciting new Eye feature!
During party conference season the great and the good rush to have their photos taken with the leaders of the politico world.
Over excited industry press officers have been rushing these images out to show just how well connected their masters are.
So Eye is delighted to give space to a selection of these Cheesy Grins.
First this of Centro chief executive, Geoff Inskip, with newly-elected Labour leader Ed Miliband.
And here Grand Central MD, Tom Clift, with the same...
Sadly the soi disant 'veteran observer' has rather missed the point!
Wrong Miliband Mr BB!
Doh!
More Cheesy Grins welcome.