This from Network Rail...
Network Rail yesterday launched a new TV, radio and online
advertising campaign as part of its level crossing awareness programme.
It hopes the campaign adverts will make people more aware that they
should treat approaching rail footpath crossings as they would a busy
road, even in quiet rural area.
The £1m campaign will run for three weeks across terrestrial national and regional television and on satellite channels such as Sky Sports, Sky 1, Dave and FiveUSA. To gain maximum exposure the advert will appear alongside popular shows such as Coronation Street and Downton Abbey. It will also be on video on demand channels including itv.com and will be promoted via social media channels including Youtube, Facebook and Twitter.