So. The once supposedly doomed Community Rail Lines are yet again putting mainstream TOCs to shame!
Whilst the marketing genii of the privatised railways struggle to master the use of social media it is left to the Big Society railways to show the digital way forward.
Eye presents an iPhone app from the Bittern & Wherry Lines!
The very first Community Rail app, and of course it is free!
Meanwhile several TOCs remain wedded to a sadly dying analogue world.
Perhaps Eye's Open Access friends, who haven't even mastered Twitter yet, should do a spot of poaching from the Big Society?