This from the Oakham Rambler...
As a former practitioner in the art of spin, I agree that Network Rail’s spinmeister-in-chief Kevin Groves deserves a pat on the back for persuading Evening Standard veteran hack Dick Murray to write an-all-too-rare positive story about railways (Network Rail promises £35bn rail revolution, Standard front page 31 March).
However, before prematurely bestowing upon cool-hand Kev the title of PR manager of the decade, let’s wait and see how he handles the media feeding frenzy that will undoubtedly follow the impending announcement of fat-cat bonuses for Notwork Rail directors.
If Kev-the-spin can persuade the baying pack that Coucher and co. deserve a top-up to their already inflated salaries, he will be due a knighthood.
And not just a knighthood. If he can pull off the PR equivalent of raising the Titanic then he should bill Iain for half his bonus as well!
Grimsby and Back
3 years ago
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