Lipservice to level crossing safety?

Tomorrow is International Level Crossing Awareness Day.

No, nor did Eye.

Network Rail has started sending out press releases to remind people of the death toll from level crossing abuse:

European Country/Total number of persons killed by level-crossing accidents in 2008

Hungary 118
Germany 52
Czech Republic 43
Romania 42
Poland 40
France 38
Latvia 27
Austria 25
The Netherlands 18
Spain 17
Portugal 17
Slovakia 17
Great Britain 15

But still the national infrastructure operator and RSSB cannot be bothered to create a dedicated website promoting safe use of level crossings.

One that could command pan industry support, involving NR, RSSB, TOCs, Heritage Railways, DafT, the BTP, the Highways Agency, schools, community groups, etc...

Something along the lines of Operation Lifesaver in Canada and the US.

Is it stubbornness or a 'not invented here' syndrome that stops them doing this?

Fingers out chaps and get on with it.