Good news for West Coast Main Line Passengers.
According to PR Week:
Network Rail has appointed Iris to handle an integrated consumer PR and advertising campaign... to showcase Network Rail’s £9bn upgrade of the West Coast main line.
Indeed and very splendid the ad is too.
Much to the chagrin of Virgin, who would rather the £2.4m campaign spend had been used to deliver a reliable railway.
But what's this?
Has NR appointed Iris as part of a charm offensive to win over Virgin's top man?
As regular readers of Eye will recollect Sir Beardie is very fond of being pictured with ladies in various states of undress.
As Iris also handle Wonderbra the potential for joint PR could be breath taking.
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