Babcock - Trussed up like a kipper

Much excitement in the land of crappy corporate branding!

Babcock has a recruitment ad in today's Sunday Telegraph which appears to lay claim to the expression "Trusted to deliver".


Eye is sure that this will come as news to: Prontaprint, Logica, and no less an organisation than the Government Mail which is part of the Department for Transport (prop Lord Adonis).

Meanwhile...

Trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, trusted to deliver, and finally, trusted to deliver.

Eye, trusted to deliver!