How the media works...

This from The Journal...

IN PREPARATION for my meeting with Heidi Mottram, I searched on some railway industry internet forums to see what those in the sector thought of the woman who, until recently, headed Northern Rail, the provider of local rail services across the North.

I soon found an article on the “gossip” website Railway Eye, instructively headed: “Northumbrian Water’s gain, the railway’s loss.”...

Soon into our meeting, I tell Mottram about the glowing praise in the article.

She’s read it.

Just fancy that!