As previously covered on Eye...
Beardie Rail has been using the @VirginTrains twitter account to encourage passengers and followers to sign an on-line Number 10 petition.
The petition asks the government to "reconsider" the award of the InterCity West Coast franchise to First Group.
Virgin Rail Group and Richard Branson have made clear that "a member of the public completely independent of Virgin has set up" this petition.
So. What is your view of this approach?
Sour grapes or listening to your customers.
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