Wednesday, 9 June 2010

NRM exhibits the best of rail PR

Much delight amongst the enthusiast press!

This sorry missive from the National Railway Museum press office dribbled into hacks' inboxes today...

Although we will be too late for all deadlines apart from online publication, here is some information about a competition the NRM is currently running to win the chance to ride on Mallard’s footplate as she is pulled up to Shildon by Tornado.

Please let me know if you would like any images to accompany this story, and if you are interested in entering please come and visit!

As the print titles that this would have appealed to have a collective readership in six figures this appears somewhat of a missed opportunity.

As Kevin Kettle from Steam Heritage Magazine commented:

This is surely an offer that editorial teams would have given their right arm for as a competition prize. How can they miss our deadlines? Was the NRM asleep?

No matter.

Eye notes the unapologetic email was issued by a 'returning press officer'.

Perhaps the return was not soon enough.