Tuesday, 9 October 2012

NR launches new Level Crossing TV ad

This from Network Rail...

Network Rail yesterday launched a new TV, radio and online advertising campaign as part of its level crossing awareness programme. It hopes the campaign adverts will make people more aware that they should treat approaching rail footpath crossings as they would a busy road, even in quiet rural area.

The £1m campaign will run for three weeks across terrestrial national and regional television and on satellite channels such as Sky Sports, Sky 1, Dave and FiveUSA. To gain maximum exposure the advert will appear alongside popular shows such as Coronation Street and Downton Abbey. It will also be on video on demand channels including itv.com and will be promoted via social media channels including Youtube, Facebook and Twitter.

Good effort.