Red Faces All Round at the West Coast Railway Company this morning.
Despite being their most prestigious charter train ever, passenger loadings on yesterdays 40th anniversary re-run of the 1T57 '15 Guinea Special' were described by on-board hacks as 'abysmal'.
Thousands lined the route from Liverpool to Carlisle yet it would appear that few travelled on the train itself.
The original 15 Guinea Special ran with 440+ plus passengers. Yesterdays re-run had less than half that number despite being the first public train to be hauled by celebrity kettle 70013 Oliver Cromwell following its recent overhaul.
High ticket prices were blamed by some potential punters not to mention the ridiculous return time into Liverpool (after 11pm on Sunday night).
But the recent high profile spat between 'Wet Coat' and Steam Railway mag, over allegations of 'over the wall spying' before the recent Carnforth open day, may have also played it's part.
So poor are Wet Coat's relations with Steam Railway, the UK's best selling kettle rag, that no ads for the charter appeared in the magazine, this despite its readers paying the lions share of Cromwell's overhaul. Staff on the mag were also advised that their presence on the charter would not be welcome.
All this on top of the recent Cumbrian bridge barbecue and reported poor loadings on the thrice weekly 'Scarborough Spa Express' means that these are not exactly happy times for 'Britain's Premier Charter Train Operator'.