Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Thursday, 24 August 2017

Best railway tweet, ever!

And the prize goes to - Greater Anglia!


Run Away!

Monday, 7 August 2017

NR slaps down the Daily Star over #Fakenews

Nice use of social media by Network Rail today.

This from the Daily Star this morning...

Was followed up by this response from NR's press office...
Fancy!

Fake news from the Daily Star?

Colour me surprised.

Saturday, 15 February 2014

Shoveller disintermediates

This from the Deep Alliance...



Perhaps a little more polish on the voice over required?

Otherwise very good.

Monday, 28 October 2013

TfL social media malfunction

This from a Mr Trumpet... 

A strangely timed promotional Tweet by TfL:

But not if your train to London’s been cancelled!

Wednesday, 23 October 2013

DfT making a hash of tags?

A very odd hashtag in this tweet from the DfT...


What 'global race' might this be and how does re-opening just one of the five platforms at Waterloo International contribute in anyway to it?

Wednesday, 28 August 2013

London to Brighton - 60 Glorious Years

This via the Beeb with a bowler tip to @PaulCliftonBBC...

A brilliant side by side view of London to Brighton in 1953, 1983 and 2013:



Paul Clifton's report can be found here.

Good effort.

Monday, 22 July 2013

Shoveller disintermediates the Deep Alliance!

This from @SW_Trains...



See!

Narrowcast and talking direct to the customer isn't so difficult.

Although perhaps something on track condition, on the hottest day of the year, wouldn't have gone amiss...

UPDATE: This from Southern Belle...

Yeah, worth mentioning track condition just to be smug!

Bearing in mind the problems on the Western, South Eastern and Great Eastern tonight.

Thursday, 6 June 2013

Harnessing the power of new media and the web

They're a cheeky lot in Derby!

This from RVEL - a nice little video package about a visit from Patrick McLoughlin on Monday.



Whilst 'RVEL-vision' is a little bit corny (a little bit!?! Ed), this is a great example of disintermediation!

Why go broadcast to get your message out, when Narrowcast is the future!


Saturday, 4 May 2013

Brand Pride - South West Trains

Or should that read South Western Railway?

No matter.

This is the bespoke case that SWT's twitter supremo has had created for her iPhone.


Cool, no?

Anyone else done something similar?

Additional points in this game if it annoys the brand police!

Wednesday, 17 October 2012

Raging against the SE twitter feed

This from SouthEastern's twitter feed...

This is wrong on so many levels.

On the plus side SouthEastern now appears to have real people (or bots) at the end of their twitter feed who respond to customer requests for information.

As exhibited here:

Time to remove or improve the automatic feed?

Tuesday, 10 July 2012

Olympics - DafT celebrates the sound of silence

Good news from Great Minster House.

Apparently the High Panjandrum of Marsham Street has banned the use of Social Media!

Good news indeed, especially as one particular member of the First Division had planned to use Facebook to address his troops.

No matter!

As an additional plus, without access to twittter, Rutman and co will have no idea how Olympic transport is performing.

As Homer might have said: Doh!

Thursday, 24 May 2012

First Community Rail iPhone app launched

So. The once supposedly doomed Community Rail Lines are yet again putting mainstream TOCs to shame!

Whilst the marketing genii of the privatised railways struggle to master the use of social media it is left to the Big Society railways to show the digital way forward.

Eye presents an iPhone app from the Bittern & Wherry Lines!


The very first Community Rail app, and of course it is free!

Good effort!

Meanwhile several TOCs remain wedded to a sadly dying analogue world.

Perhaps Eye's Open Access friends, who haven't even mastered Twitter yet, should do a spot of poaching from the Big Society?

Wednesday, 29 February 2012

Refurbishing a train in three minutes

There's a nice time-lapse video over on Southern's website showing the refurbishment of a class 377 vehicle in 3 minutes.

Sadly it isn't embeddable so no chance of it going viral (railway PRs please note for future reference!).

No matter.

Eye's man in Croydon with the green ink writes:

"It's a really good vfm project (in-house, no long trips extending the non-availability of the unit etc etc)."


Good effort.

Friday, 3 February 2012

Bletchley derailment and use of Twitter

This morning Network Rail and the WCML TOCs have been showing how twitter can be an effective passenger communications tool during disruption.

A special plaudit to @NetworkRail who sent out the following photo to show the scale of the recovery work required at Bletchley:


A lesson in effective use of social media.

Meanwhile Eye's thoughts are with the driver of the loco who is in hospital with serious, although apparently not life threatening, injuries.

UPDATE: A further image from NR showing damage to track and OHLE...



Eye understands that the Virgin driver has now been released from hospital.

Friday, 16 September 2011

Twitter - a game of two halves

Many congratulations to @LondonMidland who scooped possibly the most important gong at last night's National Rail Awards.

Sponsored by Passenger Focus the award was for 'Putting Passengers First' and was given in recognition of how the go-ahead TOC (geddit!!!) had transformed customer service through the use of social media.

In the words of @PassengerFocus:

Passenger Focus sponsored National Rail Award won by @LondonMidland great use of social media during disruption, no jargon, quick and useful.

Hopefully other TOCs will take note and consider offering a similar interactive service to their customers?

Meanwhile Eye is pleased to see that even the Infrastructure Controller has embraced social media, with @NetworkRail dealing with the concerns of the railway's neighbours in real time.

Of course not all railway companies are so foresighted and this can lead to problems. Social Media (whether facebook, blogs or twitter) is very much like nature - in that it abhors a vacuum.

So where there is no effective official presence lots of others will rush-in to fill the gap.

Some who occupy the space are just plain malicious, but others are loyal and enthusiatic members of staff who give of themselves and their time at no cost.
Sadly this is not always appreciated when public and private personas overlap..

The Fact Compiler was sad to see that the Apostle of the 3rd Rail has decided to hang up his keyboard.

He/she (?) along with myriad other railway employees can be found on twitter performing an invaluable service answering passengers' questions, defending their company from the usual on-line calumny and representing the railway in the public forum.

Oh if only enlightened employers would harness, focus and reward the undoubted enthusiasm of these brave souls who unlike so many in the industry are actually prepared to put their head above the parapet!

No matter!

Meanwhile to those industry colleagues who selflessly plough the lonely on-line furrow on behalf of our industry - Eye salutes you, and respectfully offers the following gentle observation....

The identity of The Fact Compiler is of course a closely guarded secret known to only two people in the entire universe. However your humble author remains acutely aware that, despite this all pervading cloak of anonymity, he too wears a 'company uniform' (Shurely several? Ed).

So whilst his tweets are 'whispered in the dark' they will almost inevitably be 'shouted from the rooftops' - and seldom in context.

Perhaps something all those on-line may wish to reflect on?


'Nuff said?

Tuesday, 19 July 2011

Virgin overthrows NR - shocker

It took Virgin Trains just 8 minutes to respond from a tweet by Tom Harris MP criticising their coffee.


That makes NR's famed Internet Rapid Rebuttal Unit seem slow in comparison !

Monday, 9 May 2011

A hot weekend for Eye's favourite spinner...

Good to see a PR at the top of his game!

Eye favourite the
soi disant 'veteran' observer managed to sink in the mire of the twitterverse this weekend.

Bluster-Brown, for it was he, was left floundering as the hashtag #trainonfire lit up Sunday's internet, at one point being viewed by 22,500 'tweeps'.


And where in this alleged conflagration was the great spin surgeon?


Left forlornly punting emails to a twitter based Guardian hack...


Happily no fire, no story.

No matter!

Eye advises all TOCs (with the following noble exceptions who Actually Do Twitter)....

"Get with the program, get a corporate Twitter account, get your team on-line and engage".

'Nuff said.

Tuesday, 18 January 2011

South Eastern passengers left in the dark

Sad news indeed for South Eastern passengers who rely on social media to plan their journeys.

According to the 853 blog @Train_Driver is no more!

The anonymous twitterer was famed for being the only reliable source of information on how South Eastern services were running (sic) during the recent adverse weather.

This for instance on the 30th November:


Of course South Eastern doesn't do social media.

This despite yesterday's wise words from Bill Emery of the ORR:

"Britain has recently experienced hostile weather conditions and all transport sectors have faced difficulties - but the regulator is clear that the rail industry can, and must, improve performance for passengers, particularly in providing useful and accurate information."

@Train_Driver - you will be sorely missed.

Tuesday, 14 December 2010

Travel information - TfL shows ATOC how to do it

This from the TfL website...

Updated Web Developers' Area and free travel information go live today. Free provision of data part of Transport for London's (TfL's) digital strategy and supports the Mayor's commitment to make data available to the public.

Compare and contrast TfL's policy with that of ATOC, where the monopoly supplier of UK rail information charges developers a hefty fee to use 'live departure board' & 'journey planning data' - even when the resulting apps are to be offered to users for free.

Of course the failure of TOC's to provide effective communications during the recent poor weather has revealed the limitations of ATOC's approach.

Meanwhile the Mayor and TfL are keen to exercise more influence over the Greater London rail network - with one of the prizes being the better integration of passenger information so that rail travellers can be kept informed about network performance.

Hopefully TfL have made an appropriate submission to David Quarmby?

Thursday, 2 December 2010

Social media heroes and villians in the snow

This from SN Barnes...

With lessons obviously learned from last year, Eurostar has outshone most domestic TOC's with their immediate and steady use of twitter to give frequent updates on a service that was doing a lot better than cross channel flights.

Aside from the wonderfully boring Nicola @chilternrailway telling us nothing was out of order, the efforts of South Eastern's ("the trains are all fecked") @Train_Driver has proven to be the most accurate, honest, and reliable when compared to the fault line slips between what the TOC's were putting on line, what NRES published and the train information displays at the point of delivery.

Passengers, of course, are no longer surprised by kafka-esque relationship between 'official information' and the actual presence of the trains they purport to describe.