In these confusing and worrying times...
It is nice to see a classic and reassuring brand restored to Britain's Railway - courtesy of the sole national passenger operator, offering scheduled services across all NR Regions (did you see what I had to do there? No matter).
Eye salutes CrossCountry's leadership team for authorising this livery.
A strong brand, that always signified an ambition to deliver a simpler, better railway.
And still cleverer to promote this via viral marketing?