Good news for passengers on Virgin's extended West Coast franchise.
To celebrate, ahem, recent events the victorious TOC is providing free champagne all week in first class!
Just the thing to soothe fevered brows as the infrastructure falls apart yet again. (shurely "as you speed on your way"? Ed)
Good news for West Coast Main Line Passengers.
According to PR Week:
Network Rail has appointed Iris to handle an integrated consumer PR and advertising campaign... to showcase Network Rail’s £9bn upgrade of the West Coast main line.
Indeed and very splendid the ad is too.
Much to the chagrin of Virgin, who would rather the £2.4m campaign spend had been used to deliver a reliable railway.
But what's this?
Has NR appointed Iris as part of a charm offensive to win over Virgin's top man?
As regular readers of Eye will recollect Sir Beardie is very fond of being pictured with ladies in various states of undress.
As Iris also handle Wonderbra the potential for joint PR could be breath taking.
Telegrammed by our independent expert
What is it about Virgin and the Labour big boys?
Today, as the cabinet decamped by pendolino to Birmingham for their first meeting outside London since the days of Lloyd George, the Virgin website broke down and the faithful following in their wake were unable to book tickets.
Beardie will not have forgotten the notorious encounter with Labour bigwigs in 1998, when the train carrying them to the party conference in Blackpool was severely delayed and he had to endure a humiliating dressing down by John Prescott from the conference platform.
Mind you in those dim and distant days the brothers and sisters went to cheer Mr Tony.
Today, with Gordon's popularity at an all time low, party managers were absolutely delighted that the smelly-socks couldn't make it.
How long until Beardie gets the 2014 franchise extension he's been lobbying so hard for?
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