Rail franchise gets lyrical

This from our Independent Expert...

Is this a modern day first?

Northern Rail have deployed a quote from a lyrical book about the railways for a forthcoming series of posters to go up at sites around the network (from Michael Williams's latest book On the Slow Train Again).


In the olden days, of course, the rail publicists loved this kind of thing (cf Night Mail and those old Edgar Anstey BTF documentaries which are all ever so fashionable again).

But has this ever happened in the hard-headed world of the privatised railways?

No doubt those attending ACoRP's annual jolly in Sheffield tonight will be keen to discuss...