Your call is important to us

Telegrammed by our International Correspondent
Much money has gone into the Trainline "sheep" TV advert.

Virgin Telesales has a long automatic booking process that ends with a real live Trainline call centre operative supposedly completing the transaction.

A heavily-accented voice in a far away country at 17.20 GMT today:

"I am very sorry, we have a software problem and are unable to book tickets. Please try later".

Quality!