Eye helps NX understand where it went wrong

Telegrammed by the Velopodist
This nonsense has just reached me from National Express:

Fares from £13* – it's a mystery how we do it

*One-way fare from London to York

It's no 'mystery' - they just lose lots of money.

UPDATE: This from a Mr Saltaire...

The ad might have read London to York once upon a time…. but now it says Edinburgh to York.

Perhaps NXEC is paying attention to The Eye?

Judging by a conversation yesterday with one of their senior execs that is indeed the case...