Sunday 24 July 2022

CrossCountry restores THE marque

In these confusing and worrying times...

It is nice to see a classic and reassuring brand restored to Britain's Railway - courtesy of the sole national passenger operator, offering scheduled services across all NR Regions (did you see what I had to do there? No matter).

Eye salutes CrossCountry's leadership team for authorising this livery.

A strong brand, that always signified an ambition to deliver a simpler, better railway.

And still cleverer to promote this via viral marketing?