ITSO - What's in a name?

This from, a fulminating, Captain Deltic...

Is there a more stupid name for an ITSO compliant transport smart card, than Southern's 'the key' - note the poncey lower case.

Must add Southern's Development Director to my harangue list.

UPDATE: This from Randy Scouse Git...

You should be so lucky!

Mersey Travel is calling ours the 'Walrus'.

'Daydream Believer' would have been so much better!

UPDATE: This from Mr Reginald Slicker...

One can only commend MerseyTravel on their capitalisation of the name.

And if I may say so - Goo goo g'joob goo!

UPDATE: This from Retired Railway Manager...

At least ‘Walrus’ shows knowledge of a bit of railway history (being the ‘Fishkind’ name of a bogie engineers ballast wagon).

However, what connection that may have with ITSO and or anything else connected with it is debatable.

Unless this is forward planning for when the Mersey floods?