This from Arthur Leathley in Marketing Week...
A crisis affects the whole business, he says, not just those people directly dealing with it. Leathley says that staff were asking what the crash meant for the business or if it would affect their jobs if the company lost income. He explains: “It’s very easy to thank the 50-odd people on site helping out, but there were people from revenues and finance who came in to help out the communications team.”
A good piece that every railway PR should read, just in case they ever have to face that God-Forbid-Moment.
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4 years ago
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