Monday 20 March 2017

BRoR: First national TV ad campaign for 20 years

Coming to a Devil's Lantern near you...


Due to run for 'more than three weeks' on TV and at cinemas; and will be supported by posters on trains and at stations.

Good to hear both goods and passengers mentioned.

UPDATE: This from Steve Strong...

That's some confidence in the product.

Not a train to be seen!

UPDATE: This from Paul (Brigg Line) @Saturday_Only...



UPDATE: This apparently from ‘Tulyar’…

Good to see the Rail Delivery Group embracing both the tradition and diversity of today's railway in their new logo.

Much as new nations emerging from former colonies, or ethnic/cultural reformations attach significance to the colours and symbols (cont’ p94)…

I wonder if there is (or readers might attribute) significance to the colours used and their positions on the logo. 

Eye suspects it had something to do with not using any existing TOC house colours (future franchise winners - fill your boots!).